Fantastic story about a haunted house that attracted a bigger audience seeking a scare NOT by showig how spooky their monsters were or how many cobwebs hung from their doorways, but by instead capturing the sheer terror of the people going through the house.
Read the article here:
How to Be a Frighteningly Brilliant Content Marketer
This is [...]
For some reason Seth Godin’s web project Squidoo.com has been popping up on my radar recently. I’d originally explored the site and its offerings back when Seth first launched it sometime in 2006. I promptly created an account and began creating pages (Squidoo calls them Lenses) and would update them fairly inconsistently and infrequently. It [...]
A recent conversation with a friend of mine lead to him describing the creative process he was going through as “molding a new idea out of clay.” That statement sparked an image in my mind, but (as with most ideas) I kept building on it in my own brain and came to the realization that [...]
Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply MUST have a Twitter account or a Facebook page or a LinkedIn profile or a Foursquare offer or even a Groupon discount. The problem is, you are correct about the need for [...]
Just finished reading a pretty cool book this past weekend; “The Micro-Script Rules: It’s not what people hear. It’s what they repeat…” by Bill Schley.
The term “Micro-Script” is rather more appealing than “catchy-catch-phrase” but it’s essentially a different breed of the same animal (though it could be argued that by comparison the catch-phrase is a [...]
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