People know I’m a huge fan of Gitomer’s coolest sales toy ever — Ace of Sales.
I liked it so much that I wrote an ebook sharing 52 ways to use Ace of Sales more creatively to brand yourself with clients, stand out from the competition, and to increase sales. I liked it so much [...]
Fantastic story about a haunted house that attracted a bigger audience seeking a scare NOT by showig how spooky their monsters were or how many cobwebs hung from their doorways, but by instead capturing the sheer terror of the people going through the house.
Read the article here:
How to Be a Frighteningly Brilliant Content Marketer
This is [...]
A recent conversation with a friend of mine lead to him describing the creative process he was going through as “molding a new idea out of clay.” That statement sparked an image in my mind, but (as with most ideas) I kept building on it in my own brain and came to the realization that [...]
I was invited to speak to the Central Ohio chapter of NARI (National Association of the Remodeling Industry), and in preparation I had the opportunity to attend their annual awards ceremony last December. One of the speakers at that event was their national president, Paul Zuch. A quote from Paul’s time at the podium immediately cut-through the [...]
The Red Rubber Ball At Work is an excellent companion to Rules of the Red Rubber Ball! I was expecting to be a more of the original (which I also loved) but the author slightly shifted the approach in this wholly original addition to the Red Rubber Ball series. I thought it was going to [...]
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