People know I’m a huge fan of Gitomer’s coolest sales toy ever — Ace of Sales.
I liked it so much that I wrote an ebook sharing 52 ways to use Ace of Sales more creatively to brand yourself with clients, stand out from the competition, and to increase sales. I liked it so much [...]
Fantastic story about a haunted house that attracted a bigger audience seeking a scare NOT by showig how spooky their monsters were or how many cobwebs hung from their doorways, but by instead capturing the sheer terror of the people going through the house.
Read the article here:
How to Be a Frighteningly Brilliant Content Marketer
This is [...]
A recent conversation with a friend of mine lead to him describing the creative process he was going through as “molding a new idea out of clay.” That statement sparked an image in my mind, but (as with most ideas) I kept building on it in my own brain and came to the realization that [...]
Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply MUST have a Twitter account or a Facebook page or a LinkedIn profile or a Foursquare offer or even a Groupon discount. The problem is, you are correct about the need for [...]
Just finished reading a pretty cool book this past weekend; “The Micro-Script Rules: It’s not what people hear. It’s what they repeat…” by Bill Schley.
The term “Micro-Script” is rather more appealing than “catchy-catch-phrase” but it’s essentially a different breed of the same animal (though it could be argued that by comparison the catch-phrase is a [...]
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