In rush to show results from social media advertising, many companies are using tools that have been newly made available to them by those same social media companies who are in a rush to show revenue increases from advertising sources (I’m talking to you Facebook and Twitter) that ultimately annoy — not engage — the [...]
I used Keek to post a quick rant about the recent AdWeek article that says the IAB is proclaiming Firefox will hurt small businesses with their new browser. You see, their new browser blocks third-party cookies by default. Not the GOOD kind of cookies like Do-Si-Dos or Lemonades (it’s Girl Scout Cookie season, what do [...]
Leadership Laryngitis is when the fire of your passion so diminishes that you stop sharing your insights with the world — you lose your voice. Not your speaking voice, the voice that made you an individual. The voice that shouted out against the way everyone else was doing things, the voice that proclaimed there was [...]
Very recently I witnessed a large company make a conscious decision to chase revenue instead of relevance. This company had proven year after year that they could generated ever increasing amounts of money by delivering (and charging for) the results that come from executing unique ideas that led their clients to prosper. They had a record-breaking year [...]
I started riding a motorcycle about 3 or 4 years ago, and on the drive into the office this morning (in a car) watching the behavior of the other drivers on the road, I was struck by the contradiction and disparity between those who guide these two different types of vehicles. Automobiles Overwhelmingly the majority [...]
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