Jay himself once weighed 380 lbs. He set a goal to lose 200 lbs. and while learning about weight loss and body fat, he ran across anatomically correct models of body fat in one and five pound weights. Thinking it might inspire him to lose weight, he bought a 1 lb. piece of ‘fat.’ Two things resulted from his purchase that day — here’s what he says:

“One, was the original inspiration for the name “mypetfat”, and the other thought was that this was a great visual reminder and motivator to help me stay on track. We always hear about fat, and we imagine it on our bodies, but to have fat next to you at the dinner table is quite another thing. Finally, I had a face to my foe!”

From there, Jay created a really cool program based on the principles of consciousness, choice, and conditioning. The program is reinforced with positive messages to make you ‘think’ (called Mind Stretches) and the ever present lump of “My Pet Fat.”

You can learn more about this clever program at MyPetFat.com