Colorful Relaunch of a Big Brand
Renewing vitality in an established brand isn’t always so black and white
Excellent coverage of Masterfoods USA’s plan to add new color to their fading M&Ms brand — by taking all the color away.
Potentials Magazine | June 2004
If your tastes run more retro, you should checkout Groovy Candies or Oldtime Candy. Both sites carry those really cool treats we big kids over 30 used to enjoy in our youth.
A major part of many people’s sales process is presenting formal proposals to audiences comprised of one or more decision makers. The fact you’re even in the room and at the table with these prospects speaks to the fact they are interested in what you have to offer and what you have to say, the […]
Eagles are cool. People are always talking about soaring with them (soaring is even a cooler word when used in conjunction with eagles.) The eagle is majestic airborne creature whose is used to represent our country and appears in a lot of government buildings, on most of our currency, and is cast for use in numerous medals, […]
Movies based on Marvel comic book heroes seem to have two options: Super HERO (Spiderman, Iron Man, Blade) and Super ZERO (Daredevil, Hulk, Ghost Rider.) Another trend is that the movies that start out great get lamer as they go along (Spidey 3 SUCKED) and those that start out bad get better (Punisher 2 — […]