Brand Personalities — Election Edition
Dubbya is to Dunkin Donuts, as Kerry is to Starbucks
Interesting (and kinda funny) study from branding firm Landor Associates, share results of presidential product match-ups.
I first learned of it through Brandon Uttley’s Brand On! blog, but I’d be really interested in seeing the same data collected for the vice-presidential candidates…
Cheney is to Metamucil as Edwards is to Red Bull?
A major part of many people’s sales process is presenting formal proposals to audiences comprised of one or more decision makers. The fact you’re even in the room and at the table with these prospects speaks to the fact they are interested in what you have to offer and what you have to say, the […]
Eagles are cool. People are always talking about soaring with them (soaring is even a cooler word when used in conjunction with eagles.) The eagle is majestic airborne creature whose is used to represent our country and appears in a lot of government buildings, on most of our currency, and is cast for use in numerous medals, […]
Movies based on Marvel comic book heroes seem to have two options: Super HERO (Spiderman, Iron Man, Blade) and Super ZERO (Daredevil, Hulk, Ghost Rider.) Another trend is that the movies that start out great get lamer as they go along (Spidey 3 SUCKED) and those that start out bad get better (Punisher 2 — […]