The Opposite of Product Placement
Film Placement? Content Placement?
Amazon has started producing original short films through their Amazon Theater page.
It’s long been said that in the near future you could watch a television program and click on the remote control to purchase products, clothing, furniture, etc. that are being used by your favorite characters — Amazon brings us one step closer to that reality by publishing a list of every product and accessory used in the film and even providing active links within the end credits.
I haven’t watched all five of their current films yet, but the latest title is “Portrait” starring Minnie Driver. Looks like they’re investing in ‘real’ talent for their movie reels.
It’s a pretty cool idea.
Related Posts
Make Your Presentation A Performance
A major part of many people’s sales process is presenting formal proposals to audiences comprised of one or more decision makers. The fact you’re even in the room and at the table with these prospects speaks to the fact they are interested in what you have to offer and what you have to say, the […]
Soar like an Eagle. Run like an Ostrich.
Eagles are cool. People are always talking about soaring with them (soaring is even a cooler word when used in conjunction with eagles.) The eagle is majestic airborne creature whose is used to represent our country and appears in a lot of government buildings, on most of our currency, and is cast for use in numerous medals, […]
Third Time is a Charm?
Movies based on Marvel comic book heroes seem to have two options: Super HERO (Spiderman, Iron Man, Blade) and Super ZERO (Daredevil, Hulk, Ghost Rider.) Another trend is that the movies that start out great get lamer as they go along (Spidey 3 SUCKED) and those that start out bad get better (Punisher 2 — […]