Cluetrain Revisited
You need to read this again.
Seriously. You’re gonna be AMAZED at how relevant the the text is now — perhaps even moreso than when it was published five years ago.
What does The Cluetrain Manifesto mean now that we’re in the age of satellite radio, iPods, personal podcasts, and corporate strategies that include blogging?
I don’t care what book is at the top of your stack right now — put it down and re-read this one. Already gave it away? Sold it to a used book store, etc.? Buy it again or read it online.
See?
You don’t even need to BUY a clue — sometimes they’re free.
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