WOMM:
Word of Monster Marketing
Good analogy from my new buddy, Ron, over at the Buzzoodle.com blog. Ron spotted a great commonality between costumed kids trick-or-treating at the “good houses” and consumers doing business with the “good companies.”
Buzzoodle says:
- Porch light out:
They don’t care about me. - One Tootsie Roll:
They are doing the minimum to get by. - Take a couple of things, sweetie:
Generous and care about me. - Full size candy bar:
I will remember to come back to this house next year,
along with 50 of my friends.
Ideally, businesses like to think their service is akin to handing out the full-size candy bar, but personal experience shows that far too many have burnt out bulbs on their porches.
