Don The Idea Guy

Blog Buzz Tracks TrendsExcellent article from the Washington Post shares some examples of how companies use blogs to track consumer trends. From discovering the end of old fads to uncovering new obsessions earlier.Read it here.

Quick Idea forFast-Forward AdsI had an idea a few months ago about utilizing the tendency of tv viewers to fast-forward through videotaped programs to display ads in a new way, and promptly filed it away for future reference. A recent post on the Adland blog about a KFC commercial trying to use DVRs to promote […]

#1 SingleI am completely hooked on the new reality show starring musician Lisa Loeb. It’s sort of a real-life Sex In The City starring Lisa, her friends, the occasional celebrity, and her rather annoying seemingly-spoiled sister.I now call upon all the mystical linking powers of the internet — in the spirit of “Six-Degrees of Kevin […]

Love at first (in)sight Since it’s Valentine’s Day, I thought it an appropriate time to warn against the tendency to “fall in love” with our own ideas. Have you heard (or been involved in) this torrid love story before? Who can blame us for falling in love with our own ideas? They’re ‘totally hot’, right?It’s […]

Quirky QuizReader’s Digest has a quick 10-question quiz that tests your knowledge of how some very famous brands got their names. Some I knew, some had more involved evolutions than I had expected.Grab your cup of Pequod Coffee and see how you do! (I got 8 out of ten.)

Because sometimes, I can’t sleep.Furby Says visit this webpage.

New Idea Guy ToolbarThe new Idea Toolbar is a quick and free download with all the links to the DTIG site built-in. Immediate alerts to new BrainBlog post appear in the toolbar. There’s even a search engine and radio!What may be the coolest feature is a toolbar chat option, allowing you to interact with other […]