Don The Idea Guy

Curses… Foiled again! Matthew Homan beats me to another great post on creativity. Matt — of [non]billable hour fame — found an excellent post on “How To Be Creative” written by Hugh Macleod in his Gaping Void weblog. Matt chose #1 as his favorite, but I’m having a harder time picking a favorite — they’re […]

Free IDEAS-4U! Ten more ebooks plus a PowerPoint presentation As subscribers to my FREE “IDEAS-4U” newsletter know, once you signed-up for the mailing list you received a link to a special “Free Stuff” page with about a dozen ebooks, half that many guides and workbooks, and access to my ever-growing collection of creativity bookmarks and […]

There’s something terrifying out there in the dark Quick, Robin – to the Bat-Time Machine! If I had a time machine, I would set it for Summer 2005 and go see the new Batman movie, Batman Begins. I mean, sheesh! What a cast — Gary Oldman, Liam Neeson, Michael Caine, Morgan Freeman… and have you […]

News, Views, and Reviews Producing the Perfect Press Release   Markus Allen provides a few quick (but vital) pieces of advice for creating a press release that captures the attention of the media — and gets you in print.   How to Write a Press Release  

The Ministry of Creativity Report 103 Proposes Solution to 9/11 Oversight   The latest Report 103 newsletter suggests a new government agency so that we’ll never again be forced to admit — “we never saw it coming.”   When you think about it, it’s not so wild a suggestion.  I’ve read elsewhere that authors and screenwriters were […]

Brand Boosters FastCo Contest Trades Consulting for Insight The August edition of Fast Company Magazine carries an invitation to participate in a contest to refocus, refresh, and revitalize few familiar brands that could use a little image dusting.  The rules are here.   From Barbie and Martha Stewart, to Brooks Brothers and Old Navy — there are several […]

Idea Evaluation Can You tell a Good Idea from a Bad One? Report 103 is a weekly email from the big-thinkers at the JPB Company. This past week they shared a formula for evaluating ideas they’ve described as “5×5.” “We determine five criteria and rate the idea against each criteria on a scale of zero to five. Zero points means the […]