There is a quote most frequently attributed to Albert Einstein that states… “Not everything that can be counted counts and not everything that counts can be counted” While crediting Einstein with that saying is up for debate, its meaning is not. When you decide to measure your results, make certain that you’re measuring what matters. […]
Do you have a Thinking Cap? Something you wear when it’s time to get down to business and generate ideas? Perhaps you have some other creative totem that you keep close and “activate” when you want to get into the zone or trigger your flow state. For me it can be as simple as brewing […]
What you focus on is what you work on. What you focus on will be the results you reap. If you focus on the exciting and positive opportunities around you, you will have exciting and positive things to work on. If you online focus on the negative events and people in the world, then it’s […]
Creative people in a variety of industries (design, photography, broadcast, writing, etc.) complain when they feel that client instructions and project guidelines somehow limits their ability to be innovative. I completely disagree with the idea that there are limits on creativity If anything, a project’s boundaries will likely force you to be more creative in […]
As advanced as automated website chat bots get, they are a poor substitute for human interaction. Do bots have their place? Probably — but it isn’t in the customer service industry. Have you ever had an amazing customer service interaction with a bot that was programmed to help you? At most it was “satisfactory” — […]
Prospecting for sales leads is too often described as “finding people to sell to” when it should truly be described as finding people who could really use your help to solve a problem. I think it’s infinitely more rewarding to get up in the morning and go in search of people who might be able […]
Everyday we are inundated with marketing messages, social media stories, product packaging, and advertising pitches that promise us everything under the sun from whiter teeth and fresher breath to financial security to finding a sexy and smart significant other if we’d only order the right brand of beer at the bar. What do you think […]
