Cast A Wider Net

When you’re trying to come up with innovative new ideas and looking for inspiration, but falling short and feeling creatively blocked — you probably need to cast a wider net and broaden the territory you’re searching within for your ideas.

If you’re trying to come up with marketing ideas to grow your podcast audience and you’re only looking within the podcast industry for inspiration — prepare to be disappointed.

You need to cast a wider net

Look beyond podcasting for the next big podcasting idea. 

Let your net fly into deeper waters and reel in some inspiration from Hollywood blockbuster movie premiers. Look to old school radio and record label promotions when there is a big concert to announce.

Check out how large book publishing companies (and small fish self-publishing authors) are baiting their hooks to catch big fans for their newest releases.

Dive into ideas you can find in retail product launches from brick-and-mortar stores as well as online retailers.

How would McDonald’s promote a new McPodcast on their menu (offer a free prize inside)?

What ideas can you adapt from NASCAR? …or NASA?

Pay attention to the way major sports franchises package their seasons and event nights and how they license their mascots and logos for fun and profit.

Industry verticals are already copying and stealing and borrowing from each other.

The company that launched a marketing campaign today probably stole the concept from a company that did it last year, who in turn originally adapted it from the company that just copied it back for themselves again.

If you want to find a really valuable hidden treasure of an idea, you want to look every place except in the industry you’re working!