Once you’ve found some people to help (prospects) and assured them that there is value in meeting with you (so you won’t waste their time), it is time to schedule a Client Discovery Session. — a meeting where you’ll actually uncover some areas where your talents, skills, and resources overlap an opportunity to help your […]
Is the Call To Action in your marketing and advertising getting any action? Do you even have a call to action? Lots of people are writing articles and publishing podcasts and recording videos and buying advertising in print and broadcast and digital (along with a myriad of other paid and organic content) with the express […]
Are you one of the people impacted by the Coronavirus/COVID-19 outbreak? Are you lucky enough to be working from home or was your employment affected by the economic shutdowns taking place around the world. In times where your attitude and positive outlook are tested it is easy for your creativity to take a hit. Your […]
If you’re pitching ideas, you’re going to encounter criticism, judgment, ridicule, and animosity. You won’t (probably) receive any actually punches in the face, but as a general rule the more push-back you get, the more creative your idea is. It’s easy to take criticism (especially harsh criticism) personally, but it’s not you they dislike — […]
Strategic naivete can be a creative advantage. If you don’t know anything about a subject it’s a heck of a lot easier to come up with ideas to contribute on the topic. Ignorance makes it easier to make things up. People hear the word “ignorant” and think it’s an insult. Ironically, that’s an ignorant response […]
The next time you’re working on a serious project and you’re not sure where to begin in order to make it happen, start out by asking yourself “how can I have the most fun while I’m working on this project?” I don’t think most people have fun making the big projects happen in their lives […]
You could wait for approval, funding, experience, permission, buy-in, blessings, team members, diploma, domain name, logo, website, business cards, new clothes, new car, or a haircut — or you could go ahead without it. Seth Godin calls it “waiting to be picked”. It’s when you’re waiting to be chosen by somebody you perceive to be […]