Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you?” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]
I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?” In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]
A major part of many people’s sales process is presenting formal proposals to audiences comprised of one or more decision makers. The fact you’re even in the room and at the table with these prospects speaks to the fact they are interested in what you have to offer and what you have to say, the […]
Some people striving to stand out as “Creative” sit by in meetings or during their entire career at companies waiting to be inspired with that one big civilization-saving idea to contribute. They even let other smaller, more mundane ideas go by unspoken because they just weren’t “big enough” to make a real impact on the […]
The lie people tell themselves about creativity is that they aren’t creative because “they could never think of all those ideas.” It takes the pressure off because they’ve bought into the excuse most people use (and believe). The reality is that NO ONE thinks of those ideas. At least not all at once. And sometimes […]
I was recently reading an article warning start-up entrepreneurs against developing and pitching internet business ideas that investors had all seen before. Counted among the walking dead of concepts were social and business networking sites, online dating sites, search engines, micro payment/loan/investment sites, and portal/single sign-on sites. The problem is, the author of this article is not […]
I was recently reading about HubPages acquiring marketing guru Seth Godin’s highly experimental and highly successful web business Squidoo, and I started wondering what would be next for one of my favorite authors and meatball sundae philosopher. The idea that popped into my head was wouldn’t it be cool if he decided to come work with […]