You’ve heard the theory of The Long Tail, here’s my twist — The STRONG Tail. The Long Tail explained, per Wikipedia: The Long Tail is a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities — usually in addition to selling fewer popular items in large […]
Ideas that don’t make the people sitting around the presentation table shift in their seats and give each other furtive sideways glances are a complete waste of time. The best ideas are a little frightening. The big ideas make people nervous.The nice, safe, user-friendly ideas have already been thought of and put into action by […]
Though there are many reasons why people fear the adoption of new ideas, here are a few of the common ones I’ve run across… 1. Failure What we’re doing might not be perfect, but it’s working. Why risk changing it for something better on the chance the idea fails? 2. Blame If this new idea […]
Just started reading what could be my favorite sales book of the year. I am only at the very start of the first chapter, but the message hit me so hard right (right between the eyes) that I had to drop the book and pick-up the keyboard (it’s midnight!) to post this entry about it. […]
I liked the interview and feel this guy (Gordon Crovitz, former publisher of WSJ) is on the right track, but I also think he is still waay too obsessed with the old newspaper subscription business model (I have what I feel to be a MUCH better model in mind), but at least their company JournalismOnline.com […]
When a game changing event or product threatens the well-being your company or industry, sometimes the best thing you can do when you feel like you’re losing control is to “turn into the skid.” Early on in your auto driving experience, you were told that if you ever start to lose control of your vehicle […]
Here’s some advice from bnet.com on how you can get The Boss to get behind your ideas. Summary of their three-pronged plan for success… 1. Present multiple concepts in a fashion that makes the person in charge feel that the ideas originated (or were at least inspired) by them. 2. Allow The Boss time to […]