My buddy Brett Johnson from Circle270Media started a discussion on LinkedIn about an article begging podcasters to stop the chit-chat at the start of their episodes and get to the program content more quickly. I’m in complete agreement. I don’t mind the host providing bit of context, a sponsor mention, etc. in the first minute […]
When you’re trying to come up with innovative new ideas and looking for inspiration, but falling short and feeling creatively blocked — you probably need to cast a wider net and broaden the territory you’re searching within for your ideas. If you’re trying to come up with marketing ideas to grow your podcast audience and […]
I listen to podcasts and watch videos and take courses and read books/blogs/articles to increase my vocabulary and evolve faster. By “vocabulary” I don’t mean to learn bigger and better words (though that’s also a benefit), I mean vocabulary in a creative sense. I consume media in order to help me find words to explain […]
If you walked into an important sales call with a customer and booted up your computer to begin your presentation and found a blank screen, would you have a blank mind as well? Some salespeople are prone to rely on screens in their sales process. They need to look at a computer screen or a […]
There are things you know that you know, and things you know that you don’t know… but there are also a metric ton of things you don’t know that you don’t know. As I’ve mentioned before, we are all ignorant about something (and that’s not an insult, it’s just a fact that we can’t know […]
That super-awesome super-original idea you came up with gives you a head start and puts you out ahead of the others. An original idea puts you in the lead — but not for long. In the race to get a concept to market, being the one who came up with the concept positions you as […]
There is an element of risk in most things that you do everyday. It is a risky thing to drive to work in the morning. It is a risky thing to cook on your grill each weekend. And it’s a risky thing to pitch a creative idea to someone who can say “no”. The odds […]