In order to increase how fast you turn ideas into action you must simplify your creative process, speed up your decision making, and improve your ability to produce mock-ups and prototypes. Use methods like brainstorming and list making and mind-mapping to generate lots of ideas quickly. Then, figure out which ideas are most appealing, have […]
Oh, hey. ‘sup? Yeesh. I guess the title of that last blog post turned out to be a little more prophetic than I originally intended! The prior article published on December 31, 2020 was simply meant to signify the last in a series of daily posts that I published through the entire year of 2020 […]
When you think about a distillery you probably think of a quality bourbon or whisk(e)y where a master distiller chooses the best ingredients, adds heat, allows it to age, and then pours that precious essence into bottles for consumers to share and savor. I think this same general process can be used for taking imaginative […]
The famous fast-food McBurger has at least two of things that sets it apart from all the other burgers on all the other menus. First, there is the song (how many other sandwiches have a song??) which basically tells you everything that comes on the burger and the order in which it is assembled. And […]
There are ideas everywhere. You can absolutely come up with plenty of ideas by simply staying on the well-traveled neatly paved main roads. But… If you want to come up with the really creative ideas the few others have ever imagined, you’re going to have to do a little off-road innovation. Off-Road Innovation is finding […]
I’ve witnessed many pitches and proposal where a salesperson is trying to get a prospect to buy into an idea or concept in order to close a deal and reach their sales goal. I have witnessed far fewer of those pitches and proposals where the salesperson is presenting an idea or concept that will significantly […]
I’ve written multiple articles about how company policies favor the company that wrote them and not-so-much for their customer, but official corporate policies don’t just hobble the ability for a company to earn customer loyalty externally — they are also handcuffing creativity internally. Is your company policy handcuffing creativity and punishing people who are pushing […]