Very recently I witnessed a large company make a conscious decision to chase revenue instead of relevance. This company had proven year after year that they could generated ever increasing amounts of money by delivering (and charging for) the results that come from executing unique ideas that led their clients to prosper. They had a record-breaking year […]
I started riding a motorcycle about 3 or 4 years ago, and on the drive into the office this morning (in a car) watching the behavior of the other drivers on the road, I was struck by the contradiction and disparity between those who guide these two different types of vehicles. Automobiles Overwhelmingly the majority […]
Note: This is a full-on rant about sales that I just published over at my other blog, www.YouSuckAtSales.com — but I felt there were enough ideas on how to remedy their “sales fails” that it qualified to be shared on the Idea Guy site. I just received a cold-call from a mobile marketing company trying […]
I find it humorous that the analytics these advertising agencies find untrustworthy are the exact same measurement tools that most of them probably use for any other web campaign they run. http://www.adweek.com/news/technology/course-you-can-trust-us-we-re-google-140385 Apparently Google Analytics are are okay for measuring anything except Google sites.
NOTE: Just a few hours after I posted this entry and promoted it with a tweet, I received a stellar response from Cassie, a member of the DSC customer service team. You could tell she’d actually read the entire post and looked past my bits of whining and totally “got” what I was trying to […]
Business author Dan Pink has a weekly podcast wherein he interviews other influential writers and speakers, one of the latest being sales and networking guru Harvey Mackay (search his name on Amazon and buy and read ANY of his books.) You’d think Mackay was doing Pink a favor by being on the show (Harvey is […]
Would you like to know the three best ways to build stronger customer rapport, increase your credibility as a professional, demonstrate trustworthiness and sincerity, and stand out among your competition? Ask More Questions Ask Better Questions Ask Questions your customer has NEVER been asked before I meet with clients a lot, and they always seem […]