The Red Rubber Ball At Work is an excellent companion to Rules of the Red Rubber Ball! I was expecting to be a more of the original (which I also loved) but the author slightly shifted the approach in this wholly original addition to the Red Rubber Ball series. I thought it was going to […]
With less than seven weeks remaining in 2010, your mind may begin turning toward setting resolutions for the coming year. A few of you may even create or update your five-year plan. I challenge you to think even further ahead. Do you realize that you are a mere 10 years away from 2020? Say it out loud. Twenty-Twenty. It sounds […]
Worries flock together like birds. It starts with just one worry flapping its wings and squawking in your head, but it can quickly lead to other worst-case-what-ifs joining in. Soon you have an entire aviary of anxiety housed in your head. The thing about birds (and worries) is that any sort of quick movement toward […]
Customers are curious. Customers like to “know” things. Let customers peek behind the curtain of your business to see how the magic is accomplished. The Wizard of Oz only succeeded in frightening and aggravating his prospects when he tried to make himself appear to be the big man and impress them with how big and powerful his organization was (we’ve been in business for 100 years, we’re largest supplier of Munchkin Mufllers in the west, etc.), but once his buyers expressed doubt all his bragging evaporated into a puff of smoke.
Technically the title of this post is true… IF you click the link and buy yourself a copy of the book I’m talking about. Some may say I am biased because the author (Jim Kukral) is a friend of mine, lives in the city where I grew up, endures my familiar and eternal pain that is […]
We all want to have every customer to listen intently to our pitch and rip the pen from our hands because they can’t sign the contract fast enough, but those situation are fewer and farther between than we’d like to admit. Far more likely is that polite pat on the head and a smile that they use to send you back to the office as they say “Let me think about it and get back to you.”
I believe most prospects are under the impression that if they say “no” to an offer, that you’ll just go back to the office, file your proposal in a drawer and go home — they don’t seem to realize that even if THEY said “no,” someone will eventually say “yes.” To make them confront this reality, I created a piece of paperwork I call The Opportunity Knocks Form.