Here’s a neat gizmo I found on Boing Boing Gadgets, it’s a ceramic food and beverage warmer that sits atop a steam radiator. Before you get too excited — it’s simply a prototype and not currently for sale, but the comments on the Boing Boing page are encouraging. Even the negative feedback can be used […]
Joseph Jaffe (author of Life After The 30-Second Spot and the new Join The Conversation) recently proclaimed the death of “The Big Idea” and the birth of focusing on the Small Idea. Says Jaffe:“I’m sick and tired of this notion that there is a singular BIG IDEA out there. Marketers demand it from their agencies […]
The original content is from Tom Peters, but I like John Moore’s formatting better. I’ve long believed that big success could be more easily attained in small business. Tom and John would seem to agree, as they posted this 16-point manifesto for microcorps to beat the bejeezus out of the big guys way back in […]
One thing.Just one thing. You stick to that and everything else don’t mean shit. I can’t think of a more pithy explanation of Ries and Trout’s manifesto on Positioning. Too many businesses fall prey to attempting to be all things to all people. Find the one thing and become the company (become the person) known […]
I am in the midst of reading “Group Genius, The Creative Power of Collaboration” by Keith Sawyer and came upon what might very well be one of my favorite chapters of the book, Chapter Five: Small Sparks. One of the quick stories of creative collaboration contained within has to do with the fact C.S. Lewis […]
My buddy (and fellow Marketing Geek) Jim Kukral wrote an excellent add-on piece to Steve Rubel’s insight into the newly realized position of “Geek Marketer” in a recent AdAge column. Geek Marketer is as good a title as any (although I tend to prefer my long-running “Idea Guy” moniker.) Jim agrees that the Marketing Geek […]
I accepted an invite to a new social networking site because it came from Hugh MacLeod — turns out it was all a scam (to which he fell victim himself) and now I’ve helped perpetrate the problem. If you just received an invite from me to join Quechup — delete it. It wasn’t from me. […]