Some of you readers (and most of my clients) know that I spent many years in the promotional products/advertising specialty business. In its simplest (and most under-utilized) form, ad specialties are typically inexpensive giveaways at events and tradeshows imprinted with a company logo or marketing message. At their weakest, ad specialties become part of the […]
If you’ve been following me on Twitter, Facebook, or Pinterest you may have noticed the roll out of a brand new visually-oriented project titled Get More Ideas. Get More Ideas is an original daily cartoon and quote written and drawn by yours truly. I’ve been wanting to do something like this for quite some time, […]
People know I’m a huge fan of Gitomer’s coolest sales toy ever — Ace of Sales. I liked it so much that I wrote an ebook sharing 52 ways to use Ace of Sales more creatively to brand yourself with clients, stand out from the competition, and to increase sales. I liked it so much […]
For some reason Seth Godin’s web project Squidoo.com has been popping up on my radar recently. I’d originally explored the site and its offerings back when Seth first launched it sometime in 2006. I promptly created an account and began creating pages (Squidoo calls them Lenses) and would update them fairly inconsistently and infrequently. It […]
The Post Office I’ve been using for the past 8 or 9 years is closing. The form letter they sent (with ZERO information on how to contact any human being who actually works in that location) informed me of their intent to relocate my PO Box to a Columbus city office much further from my home than […]
I was invited to speak to the Central Ohio chapter of NARI (National Association of the Remodeling Industry), and in preparation I had the opportunity to attend their annual awards ceremony last December. One of the speakers at that event was their national president, Paul Zuch. A quote from Paul’s time at the podium immediately cut-through the […]
During a recent presentation to the American Marketing Association at The Ohio State University, I spent a portion of my time discussing attitude with the audience. When I asked the 50 or 60 attendees in the room how many of them felt that a positive attitude was key to their success, every single person raised their hand. […]