There’s something terrifying out there in the dark Quick, Robin – to the Bat-Time Machine! If I had a time machine, I would set it for Summer 2005 and go see the new Batman movie, Batman Begins. I mean, sheesh! What a cast — Gary Oldman, Liam Neeson, Michael Caine, Morgan Freeman… and have you […]
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The Ministry of Creativity Report 103 Proposes Solution to 9/11 Oversight The latest Report 103 newsletter suggests a new government agency so that we’ll never again be forced to admit — “we never saw it coming.” When you think about it, it’s not so wild a suggestion. I’ve read elsewhere that authors and screenwriters were […]
Brand Boosters FastCo Contest Trades Consulting for Insight The August edition of Fast Company Magazine carries an invitation to participate in a contest to refocus, refresh, and revitalize few familiar brands that could use a little image dusting. The rules are here. From Barbie and Martha Stewart, to Brooks Brothers and Old Navy — there are several […]
Idea Evaluation Can You tell a Good Idea from a Bad One? Report 103 is a weekly email from the big-thinkers at the JPB Company. This past week they shared a formula for evaluating ideas they’ve described as “5×5.” “We determine five criteria and rate the idea against each criteria on a scale of zero to five. Zero points means the […]
Once Upon A Time… Brilliant Blog Boasts Business Bedtime Stories I’ve long been a fan of using parables to help probable purchasers identify their needs with those of the people in my story. Lessons and advice presented as stories are more easily understood. There’s no finger-pointing or dire warnings that a prospect need to follow your […]
Studio 7 What if “Survivor” and “Weakest Link” had a baby? Seven dynamic 18-25 year olds from across the country move into a posh New York City loft for one week overloaded with newspapers, magazines, and numerous other study materials in preparation for a cutthroat current events trivia challenge taking place at the end of […]