Staples Nails It.I thought it was a brilliant move when they created the novelty “Easy Button” as an advertising specialty for sale in their stores.Now Staples has amped up their brand by creating a “real” Easy Button for your desktop. The now familiar red-buttoned icon stays on your desktop until you need to hit it […]
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Old Ads. New Ideas.My buddy Troy White from the Duct Tape Blog Channel recently shared an interesting resource for marketing inspiration — an online archive of “hard to find ads.”It’s a collection of classic/retro ads that proved successful for their respective companies, and with the speed that ideas get recycled, this could prove to be […]
A view on the newINside Innovation magazinefrom an outside innovatorI’m a fan of BusinessWeek Online, and have been enjoying their innovation-themed emails, but the announcement they will be publishing a magazine title “INside Innovation” leaves me shaking my head.To make a goal of reporting on innovation, and then executing that goal with one of the […]
Skype VS. VonageAsk anyone which I prefer and I will unabashedly proclaim Skype to be the best, but it appears from the latest info in Business Week Online, I ain’t the only one.While an article in their INNOVATION section touts Skype as a viable challenger to the “old order” of the Goliath wireless world, a […]
Had Bad Pizza? They’d Like To Meetz’Ya!
I ran across an ad in the local arts paper that I thought was a gag. The headline said “Reckless pizza ordering is an offense. If you’ve been the victim of recklessly bad pizza ordering, contact us! Warwick-Law.com” I scoured the paper for notice of a fake-ad contest, but could find none. I tore out […]
Fairy InfestationWee folk have invaded Ann Arbor, MichiganWhat started as a single curious door as multiplied to seven. Miniature, ornate entry ways have mysteriously appeared alongside the human-size portals in Ann Arbor’s business district — bringing increased business from adult and juvenile gawkers.Illustrator Jonathon Wright is taking credit as the unofficial ‘elfin realtor’ and says […]
Jumping The Brand SharkMy favorite “Blogher“, Jory Des Jardins, only recently discovered the term “Jump The Shark” used to describe the defining moment when television show has passed its peak and begins a downward descent. The term spawned from a Happy Days episode in which a water-skiiing Fonz literally ‘jumps a shark.’While I’ve been familiar […]