Creative Empathy
If you want other people to buy into your idea, you need to create something that other people want. Empathy is the ability to psychologically identify with another person’s thoughts, emotions, and attitudes. Creative Empathy is the ability to generate innovate ideas for products, services, and solutions that will appeal to the thoughts, emotions, and attitudes of others.
It does you no good if you love your idea (especially if you’re the only one that does!). You need other people to love your idea too.
You need to put yourself in the shoes of another person and walk a mile or two in them.
If you find those shoes make your feet hurt, you might decide to develop a special shoe insert that makes it feel like you’re walking on clouds rather than walking on Lego® blocks in your bare feet.