Great film from Nic Askew at Monday9am.tv (soon to be soulbiographies.com) that profiles marketing guru Seth Godin’s insights on “Curiosity.” While I am certain Seth has much more to say on the subject, and there is probably a lot of content that ended up on the proverbial cutting room floor, it’s a gorgeous little film […]
While this slideshow was originally created as a way to spot trends, I think the content shares insight on how to inspire infectious innovation in any industry. These are ideas that will help prevent you from becoming “the best typewriter company in the world.” Watch the slideshow for the explanation… View Upload your own
While ebook readers are nothing new, Amazon is trying to iPod-ize the process with their new wireless reading device, Kindle. While there does seem to be some updating to the old idea of an electronic reader, there also seem to be some missed opportunities. The device could be so much more if only the Amazon […]
Here’s a neat gizmo I found on Boing Boing Gadgets, it’s a ceramic food and beverage warmer that sits atop a steam radiator. Before you get too excited — it’s simply a prototype and not currently for sale, but the comments on the Boing Boing page are encouraging. Even the negative feedback can be used […]
Joseph Jaffe (author of Life After The 30-Second Spot and the new Join The Conversation) recently proclaimed the death of “The Big Idea” and the birth of focusing on the Small Idea. Says Jaffe:“I’m sick and tired of this notion that there is a singular BIG IDEA out there. Marketers demand it from their agencies […]
The original content is from Tom Peters, but I like John Moore’s formatting better. I’ve long believed that big success could be more easily attained in small business. Tom and John would seem to agree, as they posted this 16-point manifesto for microcorps to beat the bejeezus out of the big guys way back in […]
One thing.Just one thing. You stick to that and everything else don’t mean shit. I can’t think of a more pithy explanation of Ries and Trout’s manifesto on Positioning. Too many businesses fall prey to attempting to be all things to all people. Find the one thing and become the company (become the person) known […]