We’ve already covered the importance of BEAN-Storming, and the role coffee beans play in creating powerful ideas charged that magic chemical — caffeine. Today, I’ll be providing details on some other important beans to keep in mind during your next BeanStorm session. Some are cute, some are clever, some are profound (No, wait… Nope. None […]
Top secret resources (hey, the Idea Guy is connected) have leaked an image of CBS television’s next gimmicky promotional push advertising their new season of television — Talk about truth in advertising… Media consultants are still calculating the number of ad impressions this brilliant campaign is sure to reap — 1. When you buy your […]
I learned of this from John Moore at BrandAutopsy — CBS is using a company called EggFusion to promote its fall season of programming by imprinting ad messages on the shells of eggs. The company says it “promoted freshness with every impression” — I think they’re a bit cracked. In fact, the concept is SO […]
I’m in company sales conferences all week. It’s a great opportunity to meet counterparts from our other media properties. I’ve always know that the more I know about a person or business, the better I am at creating more targeted ideas for their specific situation. The formal presentations at these conferences are excellent for learning […]
Robb Hecht’s Media 2.0 blog (one of the new additions to the Duct Tape Marketing Blogging Channel) has posted a link to AdAge’s 2006 Interactive Fact Pack. The guide is a 27-page download in PDF format.Interesting revelations found within the report: MySpace is in the top 10 most-trafficked sites at #8 Blogger.com is the #1 […]
Just wondering if anyone has visited the barista site lately.I’m through mussing with the design, and focusing on content.The ability to buy ‘Beanstorming’ services and subscribe to a weekly mobile message (think of them as ideas in a to-go cup) are next on the list. See what you think.http://www.IdeaBarista.com
Branding Beyond SlappingYour Logo On SomethingExcellent article from Adweek.com’s Saneel Radia has been posted to Yahoo News. It focuses on the need to look at marketing within video games (as well as other media) from level of interactivity with the consumer, rather than slapping your logo on any ol’ space in the game and waiting […]