This is Why.People are constantly wondering why mega-corps refuse to accept ideas from outside sources. The primary reason I have found this to be true, ISN’T because they are not interested in new ideas, innovation, or bettering their position in the marketplace — it’s because there’s a very good chance a similar idea may already […]
Dear Radio…How are you? I am fine.Didn’t know if you were aware of this book, but it’s IMPORTANT (note use of ALL CAPS.)“Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising” by Joseph Jaffe, will (should!) make you rethink your industry, services, programming, and personnel. Great book, […]
How to look BRILLIANT(with little effort.)I’ve working my way through the doorstop of a book that is Jack Canfield’s “The Success Principles.” Although I wasn’t a big fan of the Chicken Soup series, my friend Michael York told me I just had to read it. It was important (he was right.)The book is about 455 […]
Flowing as with Honey;Smooth; Flowing SweetlyThat’s how Dictionary.com defines Mellifluous — which is itself the only definition they give for Mellifluent — which brings us to today’s post. Some of the best ideas seem to come from out of the blue and, amazingly enough, that’s where some of my most interesting emails come from as […]
Stay In The RoomI wanted to share an excellent bit from one of my favorite pint-sized books of powerful inspiration – The Pocket Muse.—I once heard a college student in Waterville, Maine ask visiting writer Ron Carlson how one knows if one is really a writer. Ever the showman, Carlson delivered an entertaining riff about […]
An Idea’s Time That Has Finally Come…AgainAs a charter member of BrightIdea.com, I missed it dreadfully when it was basically shuttered and shut down a few years ago as a result of misuse by an influx of nasty new members on a quest to take advantage of the site’s ‘penny-per-point’ reward system for bright ideas.In […]