Don The Idea Guy
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September 11, 2004

Brand Personalities — Election Edition Dubbya is to Dunkin Donuts, as Kerry is to Starbucks Interesting (and kinda funny) study from branding firm Landor Associates, share results of presidential product match-ups. I first learned of it through Brandon Uttley’s Brand On! blog, but I’d be really interested in seeing the same data collected for the […]

September 10, 2004

A Friday by Any Other Name Last Friday it was People names — this week it’s all Business. Many times clients will ask my opinion of company names they’ve created, and although there are plenty of books on the subject and a variety of opinions available, I’ve always wished there was a collection of basic […]

September 6, 2004

Listmania The virtual libraries of Amazon customers When I visit friends, I enjoy browsing the shelves of their book and music collections. I inevitably find items that I’d wanted to read or hear and never got around to it, or forgot the title the next time I visited my favorite media store. Finding a book […]

September 3, 2004

Hot or Not? Blame Your Name Survey says sexy is as sexy sounds My buddy Peter Lloyd just posted the latest edition of his Heads Up! newsletter, and it features a link to a Nature.com article about researching the appeal of names vs. sex appeal. I wonder if this could be done on a site […]

September 2, 2004

Library of Unwritten Books Matches nicely with my days of unpublished posts Sorry for the lack of recent posts — lots of stuff to write about, just haven’t had much time to get them down on paper (down on pixels?). I’ve been saving this link to an article about a Library of Unwritten Books for […]

August 29, 2004

Comic Catch-up Updating the toon linkage Many of you may have latched-on to the fact that I’m a big fan of webcomics. There are several daily stand-bys and few weeklies to which I am completely devoted. A few of you have sent links to other toons you thought I might enjoy, and I’ve added a […]

August 24, 2004

Things I Believe Tom Peters Adds Monster Manifesto to ChangeThis Tom Peters is easily in the top three of my list of ‘coolest people that cause big trouble’ (Jeffrey Gitomer and Seth Godin would be the other two.) When two of the three get together on a project, you just KNOW the result is going […]

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