It’s About What it Means to be a Human Being in a Global Society It’s about what it means to be a human being — period. A Closer Walk is the first film to depict humankind’s confrontation with the global AIDS epidemic. The film’s director and producer, Robert Bilheimer, is an Academy Award nominee for […]
That Old Black Magic “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke made the remark above in his book Profiles of the Future. The same opinion is held by Satyam Cherukuri. He’s the Chief Executive Officer of Sarnoff Corporation and quoted in the Hindu Business Line as saying “It may look like […]

No Position? How do you know where your Brand stands? Laura Ries, president of Ries & Ries, an Atlanta-based marketing strategy firm, and heir apparent of Papa Al Ries’ title of “Positioning Guru” started an excellent blog a couple months ago on the Origin Of Brands. One of my favorite posts is her refresher course […]

Dove Foundation Ruffles My Feathers
Bad marketing choices will cook this bird’s goose. I received a telemarketing call this morning from a company called The Dove Foundation. They wanted to speak with the lady of the house (there isn’t one), then launched into an explanation about how they would call back to discuss better entertainment choices for children (there are […]