Colorful Relaunch of a Big Brand Renewing vitality in an established brand isn’t always so black and white Excellent coverage of Masterfoods USA’s plan to add new color to their fading M&Ms brand — by taking all the color away. Potentials Magazine | June 2004 If your tastes run more retro, you should checkout Groovy […]

Common Cents A penny for your thoughts… IF you can pick the right one! The Idea Guy’s mom (shall we call her the Mother of Invention?) decides to get in on the blog-puzzle act, and has countered my dice game with this perplexing penny puzzle. Good luck!

Body As Billboard “Advertise for Sh*t That Matters” Today’s post links to a site that is not work-safe, but cool and creative nonetheless. Periel is a writer/designer who created Body as Billboard after coming to the realization that her body was being used as an advertising vehicle to promote products and politics. “I was sick […]

Petals Around The Rose Here’s something that will drive you nuts… I can tell you four things: #1: The Name of the game is “Petals Around the Rose.” #2: The answer is always even. #3: I can tell you the answer of every throw (in this case the answer is 8) …And #4: I solved […]

Design Eye For the Usability Guy All things just keep getting better… HA! The computer geeks are getting in on the make-over act. The Design Fab Five.

McTV Music Television turns away ‘Super Size Me’ movie ads in favor of McProfits I figure MTV jumped the shark long ago (when was the last time they actually played a music video?) but it’s amazing to me that they choose not to advertise this award-winning film because it’s “disparaging to fast-food restaurants” — WTF?? […]

Told ya so. I talked about this two years ago. See this article from the May 17, 2004 Hollywood Reporter? I saw this coming back in 2002, when this article (or one like it) appeared in a magazine. This is a bit of a recruitment video here, but it shows an early example of the […]