Whenever I facilitate a brainstorm session for an organization, I follow a rule of having all the participants in the room scribble down every single idea they can think of within the first 5-10 minutes …and then throw them all away. There are three reasons I do this: ONE: Someone else already thought of those ideas […]
Note: This is a full-on rant about sales that I just published over at my other blog, www.YouSuckAtSales.com — but I felt there were enough ideas on how to remedy their “sales fails” that it qualified to be shared on the Idea Guy site. I just received a cold-call from a mobile marketing company trying […]
You’ve heard the theory of The Long Tail, here’s my twist — The STRONG Tail. The Long Tail explained, per Wikipedia: The Long Tail is a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities — usually in addition to selling fewer popular items in large […]
While ebook readers are nothing new, Amazon is trying to iPod-ize the process with their new wireless reading device, Kindle. While there does seem to be some updating to the old idea of an electronic reader, there also seem to be some missed opportunities. The device could be so much more if only the Amazon […]