Master marketer, social media maestro, and wine geek Gary Vaynerchuk released his latest book last week — Jab, Jab, Jab, Right-Hook is a study in case studies of real, measurable, and remarkable response and results from integrated marketing efforts. Distilled to its essence, Gary’s primary point is that you Give, Give, Give FIRST (jabs) and […]
I recently had a chance to “ketchup” with Mike Rudd — The Hot Dog Extraordinaire — via Skype interview, and we spent about 30 minutes discussing Mike’s new book “When Can I Ketchup and Find My Hot Dog Stand” which is available on Amazon NOW, but you can get the Kindle version free if you […]
For every Garbage Pail Kids there are twenty Trash Can Tykes. For every Pet Rock there are fifty Boulder Buddies. For every Candy Crush there are one hundred Sweets Smashers. You’ve probably been sitting in front of the television and all of a sudden a commercial comes on pitching some product that made you poke the […]
I’m a huge fan of Hugh MacLeod’s work on Gapingvoid.com because he simply gets so many things right. His advertising background shaped a lot of his views of what not-to-do in the marketing arena, and my own experience in that industry did the same for me. His drawing about the way advertising speaks to […]
There are no new colors, but new works of art are being painted everyday. There are no new notes, but new music is being composed everyday. There are no new letters of the alphabet, but new stories are being written everyday. These realizations lead me to the conclusion that there are no new ideas — […]
I recently moved into a new apartment and I’m still unpacking boxes. Mostly boxes of books that need to be unpacked and put onto shelves. The process got me thinking… What if instead of keeping and curating the books you’ve purchased over the years, you had to keep and display the knowledge and lessons and […]
I’m on record with several groups of people on what I think the next big thing in social media will be, and in my opinion the next “big” thing will be small. I think people will grow weary of vast networks of “Friends” and “Connections” that aren’t really personal friends (Facebook) nor true business connections […]