I liked the interview and feel this guy (Gordon Crovitz, former publisher of WSJ) is on the right track, but I also think he is still waay too obsessed with the old newspaper subscription business model (I have what I feel to be a MUCH better model in mind), but at least their company
JournalismOnline.com appears to have at least put some thought into the process and is approaching it as a potential platform for all online content providers (instead of just a solution for a single newspaper company.)
Unless the people behind this idea gets pushed to go after the NEXT right answer, I don’t think this is the model into which online newspaper content distribution will eventually evolve, and may even delay the development of a better model. There are better ideas out there to solve this problem — my feeling is that these guys just stopped thinking about solutions too soon.