Queasy Concepts
How you personally feel about an idea has a direct effect on your ability to put it into action.
If you don’t believe the idea will work, it won’t.
If you don’t believe the concept is in alignment with your own personal principles, your actions will be out of alignment with your intent to implement.
If the idea you originally decided to work on makes your gut queasy and makes you feel uneasy, the best thing to do is to abandon it and come up with another idea to work on. At some point that idea may have seemed like your best option, but your subconscious is telling you through reluctance to initiate and implement the concept that there is some other (better) variation you should be exploring.
Perhaps you just weren’t at your creative best during the original brainstorm, or maybe the project specifications have changed since you first reviewed the details, or more information or resources have recently become available. All of these are valid reasons to dig a little deeper and see if you can fine tune the concept in order to make it more acceptable or exciting for you to work on.
Sometimes you may feel that don’t have a choice.
Your boss may have given you a specific task to complete or a client may be acting against your best advice, and you’re in a position where you’re “forced” to work on the queasy concept.
Let me be brutally honest — you always have choice.
Aside from the extreme option of quitting your job or firing the client, you could also consider recommending other resources or personnel to work on the project. Demonstrate to your boss that you have other work requiring your attention, or mention a colleague who may have more of an affinity for the talent this specific project will require in order to be more successful. If it’s a client making the demand, perhaps there is someone else within your company that would find more pleasure in the work, or maybe there is an outside resource within whom you could contract to complete the requested work.
Alternatively, you might be able to drill down and find some individual piece of the project that you can get behind. Maybe it affords you the opportunity to learn a new skill, test a new theory, or work with interesting people or products.
If you truly can’t put your full and enthusiastic support behind making an idea a reality, you’re better off abandoning the idea altogether or getting out of the way of people who really do believe in the concept and want to see it put into action.
When it comes down to it, the best way to avoid working on a bad idea is to come up with a better idea.