Fantastic story about a haunted house that attracted a bigger audience seeking a scare NOT by showig how spooky their monsters were or how many cobwebs hung from their doorways, but by instead capturing the sheer terror of the people going through the house.
Read the article here:
This is quite simply a brilliant example of sharing content via social media.
- Imagine doing this when handing a new car owner their keys
- Handing a new homeowner the keys to their house
- The first time a new mommy and daddy see their baby
- A child when they get their first puppy
- …their first bike
- …the first time they walk through the gates at Disney World
The point is to share the sheer emotion of the experience. Anything you could possibly say about your product or service pales in comparision to the expression on the face of your clients.
Who would have guessed it?
A picture is worth a thousand words…