Social Media. You’re Not Doing it Right.
Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply MUST have a Twitter account or a Facebook page or a LinkedIn profile or a Foursquare offer or even a Groupon discount. The problem is, you are correct about the need for a presence, but most of you are oh so wrong in the way you execute.
Social Media. You’re Not Doing It Right…
- If you’re talking more than you’re listening
- If you’re using social media to just broadcast more of your company announcements, discounts, specials, and press releases
- If you’re ranting more than you’re raving
- If you don’t have a Facebook business page
- If you’re not participating in LinkedIn discussion groups
- If you’re trying to sell your stuff instead of share your knowledge
- If you’re a hawker instead of a helper
- If you’re treating social media like a board meeting instead of a happy hour
- If you’re just handing out your business cards instead of making introductions
- If you’re not following and liking your clients
- If you’re not using Google Alerts or Twilerts to subscribe to search results about your clients, competitors (and yourself)
- If you don’t use http://search.twitter.com to find people in your region who have expressed specific interest in your specific area of expertise
- If you’re not asking followers and fans their opinions on your products and services, and then using those answers to innovate and constantly improve
- If you’re not using sites like Focus.com and Quora.com to answer questions and demonstrate your knowledge
- If you’re not using social media to drop breadcrumbs that lead back to your regular site/blog
- If you’re not the Mayor of someplace in your area
- If you don’t treat the Mayor of your business better than you’d treat the REAL mayor if they walked in to your office
- If you don’t invite and incentivize people to check-in to your location
- If your posts are automated or programmed instead of personalized
- If your profile picture is a logo instead of photo of a human being
- If your social media links aren’t featured on your business cards
- If you say “Find us on Facebook” and expect people to search for you instead of simply providing the “/page-name”
- If you delete negative comments instead of replying to them both personally and publicly
- If you try to control the conversation instead of just participating in it
- If you’re advertising instead of socializing
- If you’re not retweeting and sharing great posts of others
- If you’re not caring and sharing
- If you’re judging your success based upon ROI (Return on Investment) instead of ROE (Return on Engagement)
- If you think this list will ever be complete…
