One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]
There is a quote attributed to Albert Einstein that goes like this “Not everything that matters can be measured, and not everything that can be measured matters”. When I worked in media and advertising I’d hear a variation on this quote every time a media property attempted to explain away the customer’s complaints about an […]
Is the Call To Action in your marketing and advertising getting any action? Do you even have a call to action? Lots of people are writing articles and publishing podcasts and recording videos and buying advertising in print and broadcast and digital (along with a myriad of other paid and organic content) with the express […]
You’ve heard phrases like “strong as an ox”, “slept like a log”, and “cool as a cucumber” all your life. What you may not remember from your school days is that these wonderfully descriptive phrases are called similes. A simile is figure of speech that uses the words “like” or “as” to make a direct […]
Everyday we are inundated with marketing messages, social media stories, product packaging, and advertising pitches that promise us everything under the sun from whiter teeth and fresher breath to financial security to finding a sexy and smart significant other if we’d only order the right brand of beer at the bar. What do you think […]
Some organizations seem to forget the value potential of a ringing phone. Especially on the days it’s ringing off the hook. The more a phone rings from caller after caller with little or no breaks between those calls, the more of an intrusion some companies (or at least some of their employees) perceive a ringing […]
Super Action League member Lee Hills created this nifty “VanBot” to help people choose the best style camper van suited to their intended use (weekend warrior couples vs. off-the-grid camping family, etc.). Lee’s VanBot has humor, personality, and delivers real value for people researching camper vans. Any auto dealership that sells vans could have built […]