The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]
I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?” In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]
Most (if not all) major brands add you to an email marketing list after you buy and register a product with them. Such is the case with Toshiba. I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]
Continuing on the trend of Helpful Humor I’ve been noticing lately, I wanted to share the activity of possibly one of the funniest businesses I’ve had the pleasure to spend my money with — Dollar Shave Club. Still the BEST commercial you’ll never see on television, these guys didn’t quit with a one-hit wonder (technically, […]
As most of you, as a kid I was a Dr. Seuss fan. Unlike most of you, I continued to not only be a Dr. Seuss fan as an adult — but look back on the old “children’s books” that Theodor Seuss Geisel wrote and see lessons for grown-ups. As a child Green Eggs and […]
It used to be that you’d have to wait for the Super Bowl to see Super Bowl ads, now they are released weeks before the actual game. There are websites and on-demand channels dedicated to collecting them and rating them, as well as television news programs and print publications dedicated to covering them as if […]
The primary reason salespeople have a problem making cold calls (or reaching out to someone that don’t yet know) is fear of rejection. That expectation of rejection comes from not having a true sense of purpose in regard to making the call. The salesperson doesn’t have the value they bring to the prospect specifically defined […]