This post shares an opportunity that I think is out there just waiting to be developed by the best media salespeople. The latest buzzword on the web is “Crowdfunding” — pitching your project to the general public seeking financial support for putting your ideas into action – and this process is something that should be […]
People know I’m a huge fan of Gitomer’s coolest sales toy ever — Ace of Sales. I liked it so much that I wrote an ebook sharing 52 ways to use Ace of Sales more creatively to brand yourself with clients, stand out from the competition, and to increase sales. I liked it so much […]
Fantastic story about a haunted house that attracted a bigger audience seeking a scare NOT by showig how spooky their monsters were or how many cobwebs hung from their doorways, but by instead capturing the sheer terror of the people going through the house. Read the article here: How to Be a Frighteningly Brilliant Content […]
I just finished reading Gary Vaynerchuk’s latest book, The Thank You Economy. I’d had an opportunity to see and hear Gary speak live about his new book via several online resources, and while there is no denying Gary is passionate speaker, he can tear off on a tangent unrelated to the topic at-hand and will […]
Just finished reading a pretty cool book this past weekend; “The Micro-Script Rules: It’s not what people hear. It’s what they repeat…” by Bill Schley. The term “Micro-Script” is rather more appealing than “catchy-catch-phrase” but it’s essentially a different breed of the same animal (though it could be argued that by comparison the catch-phrase is […]
I was invited to speak to the Central Ohio chapter of NARI (National Association of the Remodeling Industry), and in preparation I had the opportunity to attend their annual awards ceremony last December. One of the speakers at that event was their national president, Paul Zuch. A quote from Paul’s time at the podium immediately cut-through the […]
BestBuy spends hundreds of thousands of dollars to bring customers into their store, presumably to leave their cash behind and walk out with bags full of music, movies, video games and other assorted electronics. Once a potential purchaser is lured into crossing the threshold you’d think their employees would apply at least a minimal amount […]