The Hot Button is usually described as a key point that gets someone to whom you’re talking to react emotionally. Usually in a positive manner, but sometimes negatively. Salespeople and Marketers seek out the Hot Button in an effort to uncover buying motives, objections, and basically learn (and capitalize on) the things a prospect loves (or hates) […]
If you had three wishes, what would you wish for…Fame? Fortune? A vacation in Hawaii? Many people spend hours and hours (amounting to years of their life) wishing for their ideal situation. Think of the time spent wishing for more money, a better job, to be an artist, an actor, an author. Wishing they could find the perfect […]
I followed a “recent articles” link from Steven Pressfield‘s wonderful blog and email newsletter (First Look Access) — I really enjoy his “Writing Wednesdays” category — and came across a short essay on his friend Liam who applied for one of Seth Godin‘s rare and coveted (and generous) week long seminars (I think it qualifies […]
Have you been trying to be more creative? Reading a lot of books on how to come up with “big ideas”? Checking out websites for tips on how to facilitate brainstorms? Scribbling down your thoughts in a hip Moleskine notebook? Are you constantly trying to corral co-workers into a conference room and bounce ideas off the wall? […]
Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]
The one-word action plan for being more creative: “THINK.” The two-word action plan for being more creative: “Think MORE.” The three-word action plan for being more creative: “Think More DEEPLY.” . .
Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]