What is a blog? What is a podcast? What is a keynote presentation? What is a film? What is a book? Each of these things is a vehicle for ideas. Many make the mistake of thinking those vehicles are the idea itself. (They’re not). Writing a blog or starting a podcast or becoming a paid […]
When you’re at loose ends and your project is hanging by a string, things may seem to be unraveling all around you but all you have to do is find common threads to see you through. Common Threads are a theme or concept that you notice in one project or thing, but then begin to […]
When you come up with an idea it’s pretty easy to think of all the reasons you love it, but you might want to think of the kids game of playing “he loves me, he loves me not” where a petal is pulled off of a daisy while alternating the phrases “he (or she) loves […]
One of the problem solving exercises I use in live workshops helps participants to find positive elements and sparks of inspiration they can use even when they are forced to work on a project they may not feel is the best choice. This exercise is also used to help people understand and respect different viewpoints, […]
After inspiration strikes and a brilliant idea is sparked in your mind, do you share it with the world or hide it away? Hoarding ideas isn’t good for you and it isn’t good for the rest of the world. When you hoard ideas you just end up with a big pile of sticky notes or […]
Even if your ideas are as good as bacon, sometimes the customer just isn’t connecting with your energy and they say “no” to your idea because they just don’t like the idea you brought to them. Offering creative new ideas is a great way to get a meeting with a prospect, but your ideas not only […]
Back when the fast food burger advertising wars were in full effect, it was interesting to see just how many different ways they could position their burgers to compete against each other. I mean, a cheeseburger is a cheeseburger. Right? The competing burger ads were never about who was cheaper… it was about you deserving […]