Just the other day I was sharing the idea with you that a toothpaste company had come up with a better story about brushing your teeth. I fear that I made it sound a little too special, as if stories were to be saved for a special product. That’s incorrect — every project is a […]
There are plenty of ideas that leave a bad taste in your mouth (especially in an election year), but I ran across a fresh new idea that is designed to leave a good taste in your mouth. This is not a paid or endorsed post (although I did use a referral link to the website), […]
In a recent article I discussed the opportunity of looking at what might be referred to as waste by-products of manufacturing your product or service and seeing if something new and valuable could be created from those leftovers. One of the examples I gave was of the humble Tater Tot which came into creation when some […]
Today I uncovered the solution to a problem that has been plaguing me for weeks and I got that “feeling” — you know the one — that feeling of figuring it out. When you get that first flash of thinking “maybe it worked” you feel a little apprehensive. You think you got it, but you […]
How many of you have heard the phrase “separating wheat from chaff”? Those of you familiar with the term probably know it’s referring to sorting the valuable from the worthless, using the process of “winnowing” which was traditionally done by repeatedly tossing grain into the air of a light wind which would allow the heavier […]
Are you the dreamer or the doer? Sometimes people can be both, but if you ask them — they’ll have a preferred role. In the case of those Disney boys, Walt and Roy (you may have heard of them), Walt was the guy with the imagination and vision and Roy was the guy with the […]
My buddy Brett Johnson from Circle270Media started a discussion on LinkedIn about an article begging podcasters to stop the chit-chat at the start of their episodes and get to the program content more quickly. I’m in complete agreement. I don’t mind the host providing bit of context, a sponsor mention, etc. in the first minute […]