The rhyming cliche goes “Birds of a feather flock together” — meaning that people who have things in common tend to hang around each other — but I think given the diverse interests of individuals that we all belong to multiple flocks. You might be a fan of the television series The Walking Dead and […]
When you’re at loose ends and your project is hanging by a string, things may seem to be unraveling all around you but all you have to do is find common threads to see you through. Common Threads are a theme or concept that you notice in one project or thing, but then begin to […]
Have an idea for new way to do things? Did you come up with a concept to change the way a process is done in your office? All you need now is a couple of guinea pigs willing to experiment with your new way of doings thing? If you really believe in your new idea, […]
Know three different ways to answer the phone, know three ways to introduce yourself, know three ways to ask a prospect to buy, know three ways to drive to work. Know three books you can recommend to others, know three ways to determine if your product or service is a good match for a prospects, […]
One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]
There is a quote attributed to Albert Einstein that goes like this “Not everything that matters can be measured, and not everything that can be measured matters”. When I worked in media and advertising I’d hear a variation on this quote every time a media property attempted to explain away the customer’s complaints about an […]
I think the secret to capturing the attention of others and engaging them in personal interaction is to first be Interesting and then to be Interested. If you’re Interesting, you’ll get some attention. You can’t predict how long that attention will be (Andy Warhol predicted it would be 15 minutes), but you’ll get some sort […]