The famous fast-food McBurger has at least two of things that sets it apart from all the other burgers on all the other menus. First, there is the song (how many other sandwiches have a song??) which basically tells you everything that comes on the burger and the order in which it is assembled. And […]
When a baseball player goes up to bat, it is an opportunity to score for their team. It’s a big responsibility and professionals take it seriously. When the player steps up to the plate and into their stance, they draw the bat back to their shoulder with both hands on the grip and prepare themselves […]
Competing is one thing, copying is quite definitely another. Too many businesses show a distinct lack of creativity when responding to a change in the marketplace. Instead of launching something in their own voice, they parrot back to the market the exact same words for the exact same services that everyone else out there already […]
Sometimes you have to put away some of your toys in order to play with some news ones. In some cases you may even need to sell, trade, or donate some of your old toys just so you can make some room in your toybox for the new toys you want to play with. I […]
One of the first professional pieces of advice I received when beginning my career in sales was from best selling author and sales trainer Jeffrey Gitomer way back when he was promoting his very first book “The Sales Bible“. One of Jeffrey’s first stories he told from the front of the room ended with the […]
Hey! It’s my birthday today and I’m really excited to announce the birth of a new business project on the same day as my own birth. Over the past year I’ve become a little obsessed with the idea of owning a classic street vendor hot dog cart — the shiny silver kind you see in […]
If you know me well, you know I love me some Hawaiian shirts and rum-filled tiki cocktails, so I was extremely excited when my friends at Huli Huli Tiki Lounge invited me to be a guest bartender during their Sippin’ Santa event on Tuesday, December 15th from 5-8pm in Powell, Ohio! I’ll be behind the […]