If all you do is give the same answers to the same questions over and over everyday, your customers don’t need you. They have Google. If all you do is email a list of current prices to anyone who asks for them, your customers don’t need you. They have Google. If all you do is […]
Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you?” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]
Some people striving to stand out as “Creative” sit by in meetings or during their entire career at companies waiting to be inspired with that one big civilization-saving idea to contribute. They even let other smaller, more mundane ideas go by unspoken because they just weren’t “big enough” to make a real impact on the […]
The lie people tell themselves about creativity is that they aren’t creative because “they could never think of all those ideas.” It takes the pressure off because they’ve bought into the excuse most people use (and believe). The reality is that NO ONE thinks of those ideas. At least not all at once. And sometimes […]
I was recently reading an article warning start-up entrepreneurs against developing and pitching internet business ideas that investors had all seen before. Counted among the walking dead of concepts were social and business networking sites, online dating sites, search engines, micro payment/loan/investment sites, and portal/single sign-on sites. The problem is, the author of this article is not […]
I followed a “recent articles” link from Steven Pressfield‘s wonderful blog and email newsletter (First Look Access) — I really enjoy his “Writing Wednesdays” category — and came across a short essay on his friend Liam who applied for one of Seth Godin‘s rare and coveted (and generous) week long seminars (I think it qualifies […]
Have you been trying to be more creative? Reading a lot of books on how to come up with “big ideas”? Checking out websites for tips on how to facilitate brainstorms? Scribbling down your thoughts in a hip Moleskine notebook? Are you constantly trying to corral co-workers into a conference room and bounce ideas off the wall? […]