I once considered myself a “Google Anal(ytics) Retentive”. When Google Analytics first launched, they made it so simple and easy to install a few lines of code on your site in order to view “valuable” data about your website traffic that I became enamored with this toy. I could generate pages and pages of reports […]
There are two ways for you rise above the crowd, stand head and shoulders over your competitors, and make your way to the top of the heap. The first way is to build yourself up Gain the knowledge you need, pay your dues, and make the mistakes required to enable you to avoid those mistakes […]
Everyday it’s harder to create a Revolutionary idea because there are already so many ideas that are inevitably compared to each other. This new idea is similar to that not-so-new idea. On the other hand, each time a new idea is created the opportunity to generate an Evolutionary idea increases. This idea is is like that idea, […]
I think the thing that frustrates most people about the process of coming up with ideas is that they believe in a singular moment of creative clarity. That there is an individual “A-HA!” moment where the perfect idea presents itself to the person who needs that exact idea at that exact moment. The process is […]
There’s an old saying that goes “The early bird may get the worm, but the second mouse gets the cheese.” Anyone who has ever suggested a revolutionary new idea knows just how hard those get slapped down, but then six months later someone else suggests basically the same concept and it is then met with […]
A number of years ago, friend and mentor Jeffrey Gitomer shared a stellar story of YES! Attitude by way of his granddaughter Morgan. The whole family is out to breakfast one morning and when Morgan reaches across the table for an item, she knocks over a full glass of orange juice. Rather then cower or cry, Morgan throws her […]
Master marketer, social media maestro, and wine geek Gary Vaynerchuk released his latest book last week — Jab, Jab, Jab, Right-Hook is a study in case studies of real, measurable, and remarkable response and results from integrated marketing efforts. Distilled to its essence, Gary’s primary point is that you Give, Give, Give FIRST (jabs) and […]