Identifying a problem within a system or process can be a valuable observation. It can lead to increased productivity, increased company profits, and happier more loyal customers. Notice that I said it can lead to those positive outcomes — there is no guarantee that it will. Once a problem has been identified, there is a […]
If your company delivers poor service, terrible service, or simply didn’t deliver whatever level of service was expected by your customer, you will likely hear a complaint — either in-person, on the phone, via email, or in an online review (or all of the above). As a company that is (hopefully) interested in delivering excellent […]
I recently read couple of articles about the Newspaper industry and the online industry which, while not overtly interconnected, mesh together so well to relate a story-behind-the-story, I can’t help but think of a pithy spin on old cliche that my grandmother one said to me: “The squeaky wheel may get the grease, but sometimes […]
I recently participated in an hour-long brainstorm session with Ron McDaniel, leader of the Micro Mag Publishing community. We bounced around ideas for local publishers on the topics of non-traditional revenue generation, selling ideas (versus selling advertising), sponsorship opportunities, featured content ideas, how to stay motivated, and a myriad of other topics (until I ran […]
You’ve heard of PSAs, right? Public Service Announcements? This is a PSI — a Public Service Innovation from Don The Idea Guy. For months they told us it was coming They told us this new technology was going to make our credit card transactions more secure when purchasing at retail stores. I’m talking about the […]
I just published a new brainstorm over at FiveBuckBrainstorms.com. The subject of this collection of 12+ ideas is themed around what salespeople should do after they lose a sale. There is a little back story behind this Five Buck Brainstorm in which you may be interested… Once upon a time… Let me tell you about a B2B business […]
A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]