I am currently obsessed with the talent and imagination that goes into mixing Tiki cocktails. When properly done they are just as much art as they are alcohol. Tiki drinks combine layers of flavor with complex combinations of fruits and spices typically added by mixing in secret ingredients as part of a myriad types of […]
Do you know why your customers buy stuff from you? Do you know why you buy stuff from other people? Most people will begin to answer this question by referring to psychologist Abraham Mazlow’s Hierarchy of Needs, affirming that any buying decisions can be explained by the levels within Mazlow’s pyramid of human needs. At […]
One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]
I think the secret to capturing the attention of others and engaging them in personal interaction is to first be Interesting and then to be Interested. If you’re Interesting, you’ll get some attention. You can’t predict how long that attention will be (Andy Warhol predicted it would be 15 minutes), but you’ll get some sort […]
What do you know about the kinds of prospects your best customers are trying to attract? You know who your best customers are. You speak to a few of them everyday. You may have even created a customer persona to define the general interests, habits, and demographic profile of the people who are likely to […]
How comfortable are customers when doing business with you? How do they feel about the service you provide? Are you as comfortable to work with as a favorite pair of sneakers? We all have a favorite pair of kicks that we refuse to part with. We feel more comfortable wearing them than even going barefoot. […]
“It’s the least I could do” has sort of become the battle cry for paying back a favor to a friend. They did something awesome for you, so you try and do something awesome for them in return. They say thank you and you say… “Hey, man… It’s the least I could do.” I know […]